The actual price situation
Right, so this is a Subscribe & Save deal, which means the headline price only kicks in if you sign up for regular deliveries. That's the catch. If you're someone who'd forget to cancel and ends up with a dozen cases stacked in the hallway by March, maybe give it a miss. But honestly, if you drink Coke with any regularity, it's not a bad setup at all.
At roughly 44p a can, you're doing better than most supermarkets. Tesco's got 330ml cans at around 50p each when they're not on offer. It's not a dramatic saving, but it adds up.
Who this actually suits
This is spot on for a few types of people. Families who go through multipacks without thinking about it. Anyone who hosts regularly and always ends up making an emergency Tesco run for mixers. Remote workers who've quietly developed a midday Coke habit (no judgement, been there).
I had a mate who used to bulk-buy these through S&S and swore by it. Said the main win wasn't even the price, it was never running out mid-BBQ. That's a real thing.
One honest reservation
The Subscribe & Save model does ask you to plan ahead a bit. You can pause or cancel anytime, which Amazon makes reasonably easy, but if you're not the organised type it can sneak up on you. Also, 24 cans is a fair amount to store. Make sure you've got the cupboard space before committing.
Not half bad overall, though. For Coke drinkers, this is a proper sensible buy.